What is Kickstarter?

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is the leading crowdfunding platform.

Crowdfunding is a method of raising money to start a project by allowing a large number of people to contribute financially, typically in exchange for early access to new products, behind-the-scenes progress updates and even involvement in product or business decisions.

 

How Does It Work?

  • I create a project page on Kickstarter describing my project and plan
  • I set my own fundraising goal and deadline
  • I define various rewards for different contribution levels
  • You visit my Kickstarter page, watch my video, and read about my plan
  • You decide if you want to "back" my project by pledging money
  • You decide how much you want to pledge and select the reward you'd like
  • You enter your credit card information, just like any online shopping transaction
  • Kickstarter authorizes your credit card for that amount, but does not charge it
  • Kickstarter waits until my deadline arrives and only charges your card if I have received enough pledges to meet my fundraising goal

If I reach my goal, all of my backers get charged and I get to work delivering their rewards and bringing Little Ms. Crate to life. Kickstarter sends me the money I raised (minus some processing fees and their cut).

If I don't my reach my goal, the authorization holds are released from everyone's credit cards and no money changes hands

 

Why Kickstart?

  1. It's low risk to my early supporters. You can safely pledge your financial support through a secure, proven transaction processor, knowing that you won't be stuck having contributed your money to a half-funded project that wasn't able to raise enough money to get off the ground.
     
  2. It's a great way to test the market before accepting money from customers or committing to delivering product. If only 3 people are interested, then I won't hit my goal and I can go back to the drawing board without needing to issue refunds or service a tiny, inviable customer-base.
     
  3. It's a great way to accept pre-orders while things are still up in the air. A big part of the joy for Kickstarter backers is early involvement in projects that align with their passions, so they're willing to accept a little more uncertainty in things like delivery dates than the typical customer is. 
     
  4. Kickstarter has its own community of serial backers. Backing projects is addictive. (Trust me, I've backed 26 projects and counting...) If my friends and family are able to generate enough buzz in the first few days, Kickstarter may feature my project on their homepage, introducing me to potentially millions of serial backers who I would otherwise never reach. 

 

Who Kickstarts?

 

 

 

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is a big deal!

In 2014 alone...

  • 22,252 projects backed 

  • 3.3 million people backed a project

  • $529 million pledged 

From The Year in Kickstarter: 2014